Step 1: Find the best rated “Google Analytics” book on Amazon Search
OK, I found a couple books: Web Analytics 2.0, and Web Analytics: An Hour A Day, both by Avinash Kaushik. Looking good, but really old in internet years. I remember making a point to study the first book a long time ago…
Step 2: Google him!
I found a few interesting things: 1) his website is called Occam’s Razor. It formed the basis for his books, so I should be able to get a lot of info from them.
Next I found: “5 Avinash Kaushik blogs every digital marketer should read” in google search. Why not?! I’m getting distracted.
In signing up for Avinash’s newsletter, he refers me to an article featuring an icon of the design industry: Dieter Rams: Ten Principles of “Good Design”, one can’t go wrong studying Dieter!
So, time to do the “hour a day” in reading up on this. (Only problem, I’m already overbooked!)
Everything altogether is trying to be a revelation for you. It is just that you are not sensitive to it in your ordinary habit. The shaman, you see, has entered into a discipline to make himself sensitive. It is not that he is making the magic happen. The magic is already there. He is just not sensitive to it, not in a position to observe it. Thus, he must engage in a discipline that enables him to participate in what is already happening. Then all of a sudden he sees all kinds of magical things.


I like to listen to economic news at night and recently heard this lady, Nomi Prins, who was a Goldman Sachs manager, then journalist, talk about the history of the Federal Reserve in America. Her book,